An exploratory questionnaire
Discover how your brand really looks to the outside world
Thirty questions, six stages, one honest read on your brand's visual identity, from what you know about it to whether it's still keeping up with you so grab a coffee and let's get started!
The six stages
- 01
Discovery
You only get one first impression. Within seconds of finding your company, whether that's landing on your website or social media, or seeing your logo on a van, someone is already deciding whether your business feels credible, relevant and trustworthy. Let's find out what your visuals are saying...
- 02
Recognition
Great brands don't just look nice. They're recognisable; Think Apple. Think Coca-Cola. Think Airbnb. You can probably picture their style before you've even seen their logo. That's where we're aiming....
- 03
Communication
A beautiful photograph or video isn't enough. The right content answers questions, builds trust and demonstrates expertise. This section goes a little deeper on your target audience, and how you can focus your asset creation & visual aesthetic to appeal to them.
- 04
Intention
One of the biggest differences between successful brands and everyone else... planning. The camera is usually the last part of the process, not the first.
- 05
Execution
Creating great content is an investment. The smartest businesses squeeze every drop of value from a campaign or shoot.
- 06
Evolution
Brands aren't static. Neither are businesses. Your visual identity should grow with you and sometimes the most important thing is to know when it's time for a refresh.
Your answers stay in this browser until you choose to share them. Stefanie Calleja-Gera · SCG Photography